The Frye Company
Directed by Jeremiah Warren
Produced by Brother & Craft
The Frye Company is a boot manufacturer that has been around since 1863. Whenever Frye opens a new store, they launch a #MeetOurMakers campaign introducing people to some of the most creative, talented, and fascinating makers in that city. Frye wanted to create a story about these makers using photography and video.
The producers and I would arrive at a location and put together a rough shot list. They were taking photos, so I would work with them to film between photo setups. I then made a 40-55 second edit of each video for Instagram.