Directed by Jeremiah Warren
Produced by Wild & Grey
Mason is a new way to design and assemble on-demand software that’s both user and business-friendly.
I worked with Mason to produce and direct a product video for their public beta launch. I had a week to create an approved treatment concept and 10 days to produce the final video.
Mason wanted to feature people, their work life, and their work experience, rather than creating a motion graphic explainer video. They provided a document that outlined what they wanted to feature in the video and the visual style they were interested in
I worked with Greyson MacAlpine, Joseph Alessio, and Kali Bailey to concept and write the treatment and script. Below are samples frames of the visual inspiration in the treatment concept.
Elizabeth Olmstead was my director of photography and we spent a day filming in a studio, a day traveling to and filming in the desert, and half a day in an office meeting room.
Because of my short deadline I started on an edit before filming began. I used stock footage and clips from other commercials as temp footage. I did re-work the edit after filming but having this foundation helped immensely in the production.