THE GIVING KEYS
Directed by Jeremiah Warren
Produced by The Giving Keys
The Giving Keys is an LA-based jewelry company. They engrave inspiring words on keys and create necklaces out of them. In the spring of 2017, The Giving Keys was creating a new campaign around their concept of "paying it forward". They had a celebrity or social influencer "Pay it Forward" by giving their key away to someone that they felt would find the word meaningful. These stories were told through a photo and video series that was launched on Instagram, Facebook, Twitter, and The Giving Keys website.
I directed and edited three of the six videos for this campaign.
I filmed Branden and Sammi Harvey in Nashville, TN. Luke Pell, the former Bachelor contestant, in Knoxville, TN. And Kelsea Ballerini before a concert in Baltimore, MA. The key recipients had been decided ahead of time, but the gifting was a surprise to them.
In Nashville, I had a studio set aside for filming. Knoxville was a little more challenging. I filmed the pre-interview in a hotel room and the post-gifting interview inside Luke's tour bus. Baltimore was the most challenging. Kelsea was touring with Thomas Rhett and the venue was at the Royal Farms Arena. We had to work with a very tight schedule, I had a brief window of time to mic Kelsea and film her interviews. All of this had to be coordinated around the sound check, VIP meet-and-greet, and concert schedule.